DP World has introduced a comprehensive logistics and market-entry solution aimed at easing the entry of global automakers into sub-Saharan Africa. The innovative model blending contract logistics with expansion services was first tested in collaboration with Chinese commercial vehicle producer Foton Motor and is now positioned as a go-to framework for other automotive original equipment manufacturers (OEMs).
With vehicle demand in sub-Saharan Africa expected to grow by 28.5% by 2030, spurred by urban growth, rising incomes, and enhanced intra-African trade, the region holds vast potential. However, its share of global vehicle sales remains around 1%, largely due to supply chain inefficiencies, regulatory hurdles, and inconsistent parts distribution.
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DP World’s solution aims to tackle these barriers by offering fast, nationwide delivery to dealerships within 24 to 48 hours. It features a digital portal that provides full inventory visibility, real-time order tracking, automated purchasing, and integrated payment capabilities.
Through this platform, Foton Motor has rapidly scaled its presence in South Africa, establishing distribution centers, ensuring compliance, and supporting dealerships. “DP World’s assistance has allowed us to enter the South African market quickly and focus on our customers,” said Mr. Fu Jun, President of Foton International.
David D’Annunzio, DP World’s Global Vice President for Automotive, emphasized that the new model removes key entry barriers for OEMs. “Africa’s vehicle demand is growing, but logistics remains a bottleneck. Our solution changes that,” he stated.
The service offers automakers a strategic edge in a market often dominated by informal networks and grey imports, helping ensure genuine parts, structured service networks, and brand protection. DP World plans to extend the offering to more OEMs as automotive growth across the region accelerates.