South Africa exporters are being encouraged to look at Hong Kong as a strategic entry point into China and broader Asian markets, as shifting trade dynamics, logistics congestion and tariff pressures force to rethink of traditional export routes.
The call to action emerged at the first 2026 event hosted by Exporters Western Cape in partnership with Webber Wentzel and the Hong Kong Trade Development Council. The session played a spotlight on Hong Kong’s position as a global trade and logistics hub and its growing importance for African exporters seeking to diversify markets and strengthen resilience.
Exporters Western Cape, a non-profit organisation established in 1979 to support and promote active, sustainable exporting in the Western Cape, opened the discussion with a frank assessment of the current operating climate.
“Exporters are very aware of the challenges they face, particularly around logistics, port performance and connectivity,” said Terry Gale, chair of EWC.
“As an independent organisation, Exporters Western Cape has an important role to play in being the voice of exporters and engaging regularly with stakeholders, including port authorities, logistics operators and government. There is a good story to tell – volumes have held up and issues are being acknowledged and addressed. We are stronger when we work together.”
His remarks reflect a broader shift in strategy among exporters who are increasingly exploring alternative trade corridors to mitigate congestion and geopolitical risks.
Hong Kong’s enduring strength as a gateway economy was reinforced by Daniel Lam, regional director of the Hong Kong Trade Development Council based in Dubai.
“Hong Kong has always been characterised by a strong spirit of innovation and creativity,” he said. “It remains an ideal platform for South African companies seeking access to Asia and China, while at the same time we are seeing growing interest from Chinese companies wanting to better understand Africa and its long-term potential.”
Trade data presented at the event underscored the opportunity. According to Gary Ng, senior economist at HKTDC Research, economic ties between Hong Kong and Africa continue to expand at pace.
“In 2025, bilateral trade between Hong Kong and Africa reached US$6.5 billion, representing year on year growth of 9%. South Africa was Hong Kong’s largest trading partner in Africa, its fourth largest export market on the continent and its largest source of imports from Africa.”
These figures point to a maturing trade relationship that extends beyond traditional commodities and into higher value, diversified exports.
For South African companies looking to reduce risk and accelerate market entry, Hong Kong’s established distribution ecosystem offers a compelling advantage. Conrad Hendry, representing HKTDC’s Africa focused engagement, emphasised the practical benefits.
“For companies looking to enter Asia, working with Hong Kong distributors can significantly reduce risk,” said Hendry. “They already have established distribution networks, strong due diligence processes and a deep understanding of the regulatory and commercial environment.”