Ghanaian logistics company AB & O has rebranded as Swift Lane Logistics, a move that aligns with its transformation into a tech-driven, internationally focused logistics provider.
During the launch event at the firm’s Tesano headquarters in Accra, CEO Gerald Odupong Wellington noted that while AB & O had earned industry credibility, the new identity better captures the company’s current ethos—emphasizing speed, accuracy, and reliability.
Strategy
The rebranding comes with a broader strategy to boost operational efficiency and enhance the customer experience. Major enhancements include the introduction of real-time package tracking, quicker local deliveries, expanded international shipping routes (including the US, UK, China, South Africa, and Canada), and improved customer support. The company is also preparing to launch a refreshed digital platform.
Wellington reassured clients that service consistency would remain, stating that while the name has changed, the experienced team remains committed to delivering enhanced value. The rebrand also sets the stage for Swift Lane Logistics to expand across West Africa, leveraging its deep industry knowledge and newly formed regional partnerships to serve a broader market with comprehensive freight and logistics solutions.