Safaricom has received three prestigious awards, underscoring its role as a leader in promoting diversity, advancing financial innovation, and delivering exceptional digital experiences. At the USAWA Awards, organized by the National Gender and Equality Commission (NGEC), Safaricom’s Board of Directors was commended for fostering inclusive leadership. The company’s 2024 board features five women, a move that reflects its strong commitment to gender equality at the highest decision-making level.
Safaricom CEO Dr. Peter Ndegwa emphasized the company’s direction: “This recognition reflects who we are and where we’re going. Diversity and inclusion are critical to building a business that grows with purpose.”
Triple recognition
In financial technology, Tunza Simu a device insurance solution developed by Safaricom’s M-PESA Financial Services Insurance Squad won 2025 InsurTech of the Year at the African Insurance Awards. Tunza Simu allows users to easily insure their mobile devices via M-PESA, offering a practical and accessible solution that meets everyday customer needs.
In the digital retail space, Masoko, Safaricom’s e-commerce platform, emerged as the Gold Winner in the Best Mobile Devices and Accessories E-Commerce Store category during the 7th Kenya E-Commerce Awards. The award recognized Masoko for providing a reliable and user-friendly platform tailored to Kenya’s mobile-driven consumer market.
Dr. Ndegwa remarked on the achievements: “These awards reaffirm our commitment to meaningful innovation. Whether it’s inclusive leadership, accessible insurance, or transforming online shopping, we aim to serve our customers with empathy, courage, and integrity.”
These recognitions reflect Safaricom’s continued efforts to align innovation with social impact, placing the needs of its customers and communities at the core of its strategy.