China-based e-commerce giant Shein has entered into a strategic partnership with Lufthansa Cargo to accelerate sustainability in its global logistics operations. The two companies signed a memorandum of understanding (MoU), committing to the adoption of sustainable aviation fuel (SAF) for Shein’s deliveries within the next six months.
The agreement forms part of Shein’s broader efforts to cut its transportation-related emissions. Under the partnership, Lufthansa Cargo will supply SAF and provide proof of sustainability certificates, verified against international standards, to confirm traceable emission reductions compared with conventional jet fuel.
Low-carbon solutions
Ethan Shen, Shein’s general manager of global fulfilment, highlighted the importance of the collaboration, noting that SAF is only one component of a wider decarbonisation roadmap. “Through this partnership, we aim to pilot and gradually expand the use of SAF where feasible, while also focusing on optimising logistics, enhancing fleet efficiency, and exploring additional low-carbon solutions,” Shen said.
Echoing this, Lufthansa Cargo chief executive Ashwin Bhat emphasised the airline’s responsibility in driving sustainable air transport. “Signing this memorandum with Shein reflects our commitment to delivering high-performance logistics responsibly and with operational excellence. It also underlines the value of concrete measures and reliable implementation in international air freight,” he stated.
Beyond fuel transition, the two partners plan to collaborate on knowledge sharing, data traceability, and enhanced reporting mechanisms for both operational and environmental performance. According to the joint statement, the MoU signals the start of a long-term collaboration aimed at reshaping supply chain practices in line with the global transition to renewable and lower-carbon energy sources.