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South Africa targets bigger share of China’s R3.24 trillion agricultural market

South Africa targets bigger share of China’s R3.24 trillion agricultural market

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First stone fruit shipment to China signals major export breakthrough

South Africa is aiming to significantly expand its footprint in China’s vast agricultural import market, currently valued at about $200 billion or R3.24 trillion annually.

Despite the scale of this opportunity, South Africa presently accounts for just 0.4 percent of China’s agricultural imports. Now, the country has set an ambitious target to double its current R400 million export value within four years.

This strategic push was highlighted during a visit by Agriculture Minister John Steenhuisen to the Freshness First Packhouse in Franschhoek on Wednesday. He was joined by Chinese Ambassador Wu Peng as the first shipment of South African stone fruit destined for China was prepared for dispatch.

The shipment includes about 20,000 cartons of premium plums, primarily the African Delight and Ruby Star varieties.

“This shipment marks the official commencement of the stone fruit trade protocol, a move set to transform the local deciduous fruit industry,” the ministry said in a statement.

Zero Tariff Access Boosts Competitiveness

According to Steenhuisen, the milestone export follows the signing of a bilateral trade agreement granting South African produce 0 percent tariff access to the Chinese market. This preferential access is expected to significantly enhance the global competitiveness of local farmers.

He emphasised that South Africa has both the quality and production capacity to meet the demands of Chinese consumers.

“The implementation of this stone fruit protocol will offset the immediate impact of tariffs imposed by other trading partners, particularly on plums. I am confident that our volumes into the Chinese market are going to increase tremendously.”

The launch of stone fruit exports marks only the first phase of a broader agricultural expansion strategy aimed at deepening trade ties with China.

Steenhuisen confirmed that government is in the final stages of concluding export protocols for cherries and plans to finalise a similar agreement for blueberries later this year.

With expanded market access, zero tariff benefits and growing diplomatic cooperation, South Africa’s deciduous fruit industry appears poised for significant growth in one of the world’s most lucrative agricultural markets.