Historic deal brings global investment and expertise to one of Southern Africa’s largest automotive retail groups, marking Marubeni’s first entry into Africa’s automotive maintenance sector
TiAuto Investments, a leading automotive retail and services group in Southern Africa, has announced a strategic partnership with Japan-based global trading and investment company Marubeni Corporation, marking a major milestone in the company’s nearly 60-year history.
The transaction is expected to accelerate TiAuto’s next phase of growth across Southern Africa while strengthening its operational capabilities through access to international expertise, resources, and best practices.
Founded in 1967, TiAuto Investments has grown into one of the region’s most established automotive aftermarket businesses. The group operates a portfolio of well-known brands, including Tiger Wheel & Tyre, Tyres & More, and Treads Unlimited. Today, the company runs 161 stores across South Africa, Botswana, Namibia, Zimbabwe, and Zambia, serving millions of motorists annually through its retail, wholesale, and service networks.
TiAuto saw it fit to partner with Marubeni for its global experience in the automotive maintenance sector and its established operations across Asia and Latin America.
A first in Africa’s automotive maintenance market, this deal has the potential to elevate TiAuto into greater heights.
TiAuto Chief Executive Officer Alex Taplin described the partnership as a defining moment for the company.
“This is an exciting new chapter for TiAuto. We are proud of the business we have built over almost six decades and of the trusted brands, talented people and loyal customers that have contributed to our success,” Taplin said. “Marubeni’s investment is a strong endorsement of our strategy, our market position and the opportunities that lie ahead.”
He added that the partnership would strengthen TiAuto’s capabilities while preserving its local leadership, customer-first approach, and entrepreneurial culture.
“For customers, suppliers, franchise partners and employees, business will continue as usual,” Taplin said. “Our brands, operations and commitment to delivering exceptional service and value remain unchanged.”
According to the company, the collaboration will allow TiAuto to combine its deep understanding of African markets with Marubeni’s global scale and expertise, enabling improved customer experience and continued investment in growth.
The transaction remains subject to customary regulatory approvals and closing conditions.